Being a spokesperson for the online therapy field, I have, every week for the past several years, received calls from counselors who have recently listed their name and practice information on an online counseling website (such as eCounseling.com), or who are having someone build them an online counseling website of their own. I usually meet these calls with a certain level of excitement: “Great! Super! Excellent! Congratulations! Welcome to the club!” I will say. But I have recently grown to be a bit hesitant with my cheers, “wait a second” I might say, “What are you expecting to happen when you start your online therapy practice?” Too often, the counselor’s response sounds something like this. “Well, I’m getting fewer new clients at my face-to-face practice, so I was thinking that, with online counseling, I would have a much larger pool of potential clients.” Then the counselor will ask me, “How long do you think it will take for me to have a full caseload?” “Well, that’s the … [Read more...]
How to Become an “Online Famous” Therapist
At a recent marketing convention, a keynote speaker addressed the audience. He said, “Everyone I meet wants to have the #1 website on Google, have the biggest and most responsive email list, and have the most followers on Twitter. Today, I have a surprise for you...” The speaker looked out over the crowd—there were 1000 people in attendance. “I have placed a bright green card under one of your chairs. If you have that card, you will receive all those things today. Take a look, and whoever has the card, come up on stage and tell everyone why you deserve to have all these things.” The speaker then waited a moment as the crowd started to shuffle and reach under their chairs. Then he said, “Ok I lied. There’s no card, but you should have seen your faces! First TERRIFIED it was going to be you, and then smug, as if you were thinking to yourself ‘I can’t wait to hear what that poor sucker with the card is going to say.’” The persons in the audience were nervous about the reward because, … [Read more...]